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Everyone is familiar with the importance of drinking more water. However, if it doesn’t come naturally, it is easy to be steered off track with the temptation from sugary and fizzy drinks.

The team behind SYPS recognised this problem and got to work – was it possible to create the personality and taste profile of a fizzy drink but without the sugar and calorie downside, all while hydrating you like water does?

After almost a year in development with a British flavour house, the answer, as evidenced in over 200,000 cans sold in the first six weeks since its launch, is an emphatic yes. Viral hit brand SYPS has crafted a range of three flavoured fizzy waters – Strawberry, Peach and Lemon & Lime. They have surprisingly great taste, 0g sugar, 0 calories and are aspartame-free. They are available to purchase in all Iceland stores, Fireaway Pizza branches and online through Amazon, TikTok and drinksyps.com

Get 10% off all orders from drinksyps.com with code SPRING10. Offer ends 15 April 2024.

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