6 tricks to keep your hair colour fresh for longer

From heat styling to hard water: there are many hidden factors that can make your colour fade faster. Want to keep those salon-fresh locks looking vibrant? London hair specialist Jessica Patching talks tips and tricks to keep your colour vibrant – and without the need to book your next appointment sooner than you’d like.
Use the right shampoo and conditioner
One of the most important steps in preserving your colour is to use a gentle, sulphate-free shampoo and conditioner specifically formulated for colour-treated hair. Sulphates can strip the hair of its natural oils and cause premature fading, and opting for a colour-safe formula ensures your hair remains nourished and so your colour stays vibrant for longer.
Watch the heat styling
Excessive heat can weaken the hair and accelerate colour fade. To minimise damage always use a professional-grade heat protection spray before styling. Reduce the heat setting on your tools to a lower temperature, and limit the use of hairdryers, straighteners and curling irons whenever possible.
Protect hair from the sun, sea and chlorine
UV rays, salt water, and chlorine can be harsh on coloured hair, leading to dryness and discolouration. During any holiday or outdoor activities keep your hair tied up and avoid chlorine as well as salt water. Be cautious with sun creams, too, as contact with the hair can also affect how long your colour will last.
Deep condition regularly
Incorporate hydrating hair masks or deep conditioning treatments into your weekly routine, to help replenish moisture, strengthen the hair shaft, and maintain colour vibrancy. Well-nourished hair holds colour pigments more effectively and appears shinier and healthier.
Avoid over-washing
As tempting as it is, washing your hair too frequently can strip away both natural oils and colour pigments. If possible, extend the time between washes using dry shampoo, or simply rinsing with water on non-wash days. This helps your colour last longer and keeps the hair’s natural moisture balance intact.
Consider a filtered shower head
One of the most effective ways to protect your colour is switching to a filtered shower head. Why? They’re designed to remove impurities like chlorine, chloramines, heavy metals, and other harmful particles found in tap water. By filtering them out your hair retains moisture; softness, breakage and dullness are reduced; and your hair colour stays richer and vibrant for longer.