Richard Jones, AKA The Military Illusionist is the first and only magician to conquer the stage of Britain’s Got Talent. But how he did go from serving full-time in the Army to being his own boss, touring the UK with his The Sound of Magic tour? We caught up with him to find out.
Richard, what was your career before you went on Britain’s Got Talent?
“I was serving full-time in the British Army as a Bandsman with the Household Cavalry. I’d been in the Army for several years, and most of my role revolved around performing music for ceremonial duties, state occasions, and concerts. It was a wonderful career in itself, with a strong sense of purpose and tradition. I loved the huge amount of travel it gave me and the excitement of every day being different.”
How did magic come into the equation?
“I began learning magic when I first joined the Army to help fill some of the down times while travelling. While I loved performing music, I found that magic gave me another way to connect with people on a more personal level. In the Army, I would often perform little tricks for friends and colleagues, and I soon realised it was more than just a hobby – it was something that brought joy to others and gave me a creative outlet.”
So what made you want to apply for Britain’s Got Talent?
“Friends and family had been encouraging me for years to audition, but I always hesitated because I wasn’t sure if I was ready. Eventually, I thought: ‘why not’? The show is an incredible platform for performers, and I wanted to test myself on the biggest stage in the country. It was also a chance to represent the Army in a different way, and show a side of myself that people might not expect.”
Had you left the Army by then?
“No, I was still serving while competing and I continued part time for another six years. My mindset at the time was very much ‘just enjoy the ride.’ If I hadn’t gone all the way through to win, I would have simply gone back to my Army duties; proud that I’d given it a go. Winning was never the expectation: just the dream. I loved my Army role which is why I didn’t want to leave, despite being super-busy juggling magic shows with duties.”
What did it feel like to win?
“It was surreal. Honestly, it didn’t sink in for a while. Standing there on that stage, hearing my name called out as the winner; I’ll never forget that moment. It was overwhelming pride and gratitude all rolled into one – not just for myself, but for everyone who supported me along the way.”
Where did it all go from there?
“After winning, opportunities started coming in fast: tours, TV work, corporate events, theatre shows – the lot. I eventually made the decision to step away from full-time service in 2022 ,so I could give 100% to magic. It wasn’t easy to leave behind my Army family, but the transition felt natural because performing had become my calling.”
What are you doing now?
“I tour around the UK with my own live shows and also perform internationally. My act combines sleight of hand, mind-reading, and storytelling; often with a nod to my military background. I perform in theatres, festivals, and private events and host lots of corporate events, so no two weeks look the same, which I love.”
How does it feel now you’re the one deciding what you do –and not an employer?
“Liberating. I get to follow my passion and shape my career on my own terms. Of course, it also means the responsibility is entirely mine, but that’s part of the excitement.”
What’s the best thing about being your own boss?
“The freedom to be creative. If I want to try out a new idea, develop a new show, or take my work in a different direction, I don’t have to ask anyone’s permission. That independence is incredibly rewarding.”
Any downside?
“The uncertainty. In the Army everything is structured and secure: you know your schedule, your pay, your role. As a self-employed performer, there are ups and downs, busy periods and quiet ones. It can be nerve-wracking, but I’ve learned to embrace the unpredictability.”
Finally, what advice would you give to anyone considering becoming their own boss?
“Go for it – but plan carefully. Follow your passion, but also be realistic about the challenges. Build a support network, stay disciplined, and don’t be afraid of failure. Most importantly, believe in yourself, because if you don’t, no one else will.”
For details of where you can see Richard’s The Sound of Magic tour click here.
