Celeb fans Kim Kardashian and Gwyneth Paltrow have been praising the benefits from activated charcoal juices and lemonades, which are said to give glowing skin, more energy and reduce bloating. What’s more, activated charcoal has undeniably been a buzzword in health and beauty, following the peel off mask trend that hit last year.
Want to try it for yourself? Get WOW Dark Detox (£1.89, sainsburys.co.uk), a blend of cold-pressed juice, filtered water, agave and activated charcoal. Helping maintain a healthy digestive tract by removing toxins, when consumed, gas and other impurities in your body are trapped by the charcoal pores, stopping them from being fully absorbed into the bloodstream. They are then removed naturally from your body. Cleansing toxins from your system can reduce bloating, increase energy levels and even improve your complexion.
“The beauty of activated charcoal is that it isn’t absorbed by the body,” says Oliver Dickinson, co-founder of WOW. “Instead it’s consumed, acts as a natural magnet to trap all the existing impurities, and then moves out. The best time to enjoy Dark Detox is when you are feeling in need of a cleanse or pick me up, perhaps after an indulgent meal or when you feel a cold coming on.”
The drink may also be helpful for when you’ve had one cocktail too many to reduce nausea and dehydration. The activated charcoal will not remove the alcohol from your system but it will help absorb unwanted acids and other toxins.
The drink is jet black but the activated charcoal is tasteless. The low calorie drink is available in selected Sainsbury’s in three flavours, lemon; lemon & mint and raspberry.
Say cheers to charcoal! Visit drinkwow.com